Thursday, January 22, 2009

What Is Good Money?

So many people today want to know how to make good money. But what is good money? Good money to one person may be chump change to another. Therefore, a very important thing is deciding what is good money to you.

For the sake of this article let us say good money is enough money to pay your rent and mortgage, buy food, pay for your transportation and utilities including your phone, buy some clothes, have some pocket money and some extra money to save. You essentially want to be able to pay all of your monthly living expenses, have some entertainment and be able to sock away a bit for the future or hard times.

This certainly is not an unreasonable demand for a reasonable person. If you are willing to devote at least 8 hours a day laboring at something, at least it should support you. But the reality is that for many people this is not the reality. It more incomes just to barely make the bills and this is not luxury living.

How did we all get into this mess in the first place? Who designed this scenario for us? Some people say the Federal Reserve which is not really a government organization but an organization made to look like it belongs to government. They say that this organization is owned and run by a handful of wealthy families who concocted this grand scheme to enslave the whole world and to ensure that they stayed wealthy.

If you have any consumer loans or a mortgage you may have felt the effects of how greedy lenders can make our lives sheer misery. Today I looked at one of my credit card statements only to discover that the due date was a moving target.

More Sex With Sex Toys

Sex toys are used for sex satisfaction people use it when he want more sex with his partner. Sex toys are made from plastic, they are usually hard but smooth. But there are some plastic toys of sex which gave to the axis a rough consistency. These toys are ideal to create vibrations and Fleshlight , the Fleshlight Sex Toys more intense out of hard plastic than in a vibrator of frost and create Fleshlight . You can clean them easily. You can use the soap, alcohol of friction, bleaching agent. You can boil them in water, or put them on the higher rack of your dishwasher. If the toy is used by you on your clean and does not divide and not by means of him vaginal and anal, you put the 'need for T to use condoms with silicone toys.

When you are using sex toys you can gain more pleasure during the sex its does not matter that you are alone or with the partner it only purpose increase the sexual pleasure.

The best sex toys for man is rubber pussy when he is doing masturbation that time rubber pussy give him much pleasure, masturbation refresh the sexual stimulation and it is the most famous sex play for man and woman also. Mans are want more sex any time but the problem is no partner available every time instantly that time man using sex toys for his sexual simulation like masturbation or fucking the rubber pussy. Electronic boobs and ass is also much attractive sex toy for man electronic toys are give real pleasure like real pussy and ass so more than people used electronic pussy and other sex toys for alone sex and gain more pleasure.

Thursday, January 8, 2009

Maria V. Marcotte Blog Launch

Maria V. Marcotte has created a new personal blog to express her opinions, ideas, news and more. Maria V. Marcotte’s blog was mainly created to be an informative website with lots of fun content for all types of readers. Maria V. Marcotte has many interests and information to share with the world. Maria V. Marcotte realized that a wordpress blog is the easiest way to express ideas and information online. There are a lot of personal websites like Maria V. Marcotte’s online. There are blogs of all types and many of them are individuals websites that they create just for fun. This is another reason Maria V. Marcotte has launched this website, for fun!

With over 160,000 new blogs being created each day online Maria V. Marcotte thought that a personal webspace just for her would be a great idea. Maria V. Marcotte and thousands of others use wordpress as the platform to manage their online weblogs. Maria V. Marcotte thinks wordpress is simple to use and recommends it highly.

Maria V. Marcotte has years of experience in many niches and has a lot of idea to share. Maria V. Marcotte will add information to her site regularly and share pictures, videos, and more!

If you like reading and learning about subjects other are an authority in Maria V. Marcotte’s site may offer you some good insight on many topics that Maria V. Marcotte is well informed in. Take a few minutes a day and browse the new site. Leave comments on articles or contact Maria V. Marcotte with ideas that you would like to see her blog about.

A blog is simply an online journal for many individuals and can act as therapeutic outlet for many. Many doctors say that writing your own blog can help relief the stresses of everyday life. Maria V. Marcotte will love to see you comment on her blog, she will even add information about your company to her blog by reviewing your website or company. Maria V. Marcotte has written many reviews for a lot of companies. Visit Maria V. Marcotte’s site MariaMarcotte.com and see what the buzz is all about. Maria V. Marcotte invites you!

Saturday, January 3, 2009

BigDeal4U.com Becomes Popular Distributor of Wholesale Women's Clothing

While there are so many wholesale women's clothing distributors across the country, it is amazing to see that only a few have made it and are frequently mentioned in many different places on the internet. There are newsfeeds, article syndication sites, social bookmarking, RSS and all other things, there are so few names that made it to the list.

One of the most prominent is BigDeal4U.com. With more than 2000 customers over the years, it apparently seems that the company has managed to get their reputation build up through the wholesale women's clothing they sell, the pricing, terms, how they sell it, and their very accommodating customer service.

With the current economic situation in the country, this company has continued to show its strength in surviving the business thereby able to continue serving its thousands of customers worldwide. As many companies are struggling, including those in the wholesale clothing industry, this company proved they are meant to stay in the business.

The company is most thankful for the support of their customers for the trust they give them through these years. As 2008 is almost over, BigDeal4U.com is definitely one wholesale clothing supplier you will still get to see in 2009 and more years beyond.

Shop wholesale clothing from reputable suppliers of wholesale clothing and wholesale apparel at BigDeal4U.com and 1FashionClothing.com. Find best selection of wholesale tops, jeans, dresses, accessories, t-shirts, plus size and more at closeout prices no one can compare.

BigDeal4U.com is subsidiary of 1FashionClothing.com who carries over 2000 variety of wholesale clothing, wholesale women's clothing, and wholesale apparel with unbeatable under wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

BigDeal4U.com Becomes Popular Distributor of Wholesale Women's Clothing

While there are so many wholesale women's clothing distributors across the country, it is amazing to see that only a few have made it and are frequently mentioned in many different places on the internet. There are newsfeeds, article syndication sites, social bookmarking, RSS and all other things, there are so few names that made it to the list.

One of the most prominent is BigDeal4U.com. With more than 2000 customers over the years, it apparently seems that the company has managed to get their reputation build up through the wholesale women's clothing they sell, the pricing, terms, how they sell it, and their very accommodating customer service.

With the current economic situation in the country, this company has continued to show its strength in surviving the business thereby able to continue serving its thousands of customers worldwide. As many companies are struggling, including those in the wholesale clothing industry, this company proved they are meant to stay in the business.

The company is most thankful for the support of their customers for the trust they give them through these years. As 2008 is almost over, BigDeal4U.com is definitely one wholesale clothing supplier you will still get to see in 2009 and more years beyond.

Shop wholesale clothing from reputable suppliers of wholesale clothing and wholesale apparel at BigDeal4U.com and 1FashionClothing.com. Find best selection of wholesale tops, jeans, dresses, accessories, t-shirts, plus size and more at closeout prices no one can compare.

BigDeal4U.com is subsidiary of 1FashionClothing.com who carries over 2000 variety of wholesale clothing, wholesale women's clothing, and wholesale apparel with unbeatable under wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Wholesale Clothing for the Public Gets up to 80% OFF Wholesale Price

Have you seen a wholesale clothing distributor that offers up to 80% savings below wholesale price and available to the public? If not, read on…

History - BigDeal4U.com, a California based wholesale clothing distributor has made its name by selling women's wholesale clothing with:

1) No minimum purchase required

2) No reseller license necessary

3) No hassle ordering process available to the public

Their humble beginning starts at the store in S Los Angeles St in 2006 where it used to be one tiny little room with 2 owners and 1 staff. A few months later, they began gaining walk-in customers who were amazed by the selection and style BigDeal4U.com has to offer. The walk-in customers have become their loyal customers to date and their name spreads like fire in the fashion district of Los Angeles area. The tiny little store has now had bigger square footage brick and mortar store, huge warehouse and an online presence to broaden their reach of targeted market no longer limited within the bounds of California area. With the presence of BigDeal4U.com, their online store, who have just recently re-launched after massive revamp for a more user friendly and seamless navigation experience for the users, have now thousands of customers across the country and worldwide. To date, they have at least 2 owners and about 5 staff merely after 2 years since inception and considered to be one of the most competitive wholesale clothing distributors around.

Product Lines - BigDeal4U.com specializes in selling wholesale women's clothing. You can find wide selection of the latest fashion clothing and apparel, fashion accessories and costume jewelry in the inventory mix. The wide array of wholesale clothing available includes wholesale jeans, dresses, tops, juniors, misses, skirts, jackets, outerwear, sets, pajamas, pants, sweaters shorts to name a few. They do have separate section for wholesale plus size clothing for women. The plus size wholesale clothing section consists of tops, jeans, t-shirts, pants, evening wear, dresses, skirts, jackets to name a few. The wholesale fashion accessory section includes scarves, belts, cosmetics, handbags, wallets and more. Under the wholesale fashion accessories, there's a small section for wholesale costume jewelries. They have wholesale necklace, earrings, bangle, bracelet and others. BigDeal4U.com though specializes in women's wholesale clothing did not forget that there is also market for men's and boy's clothing. In this section, available inventory are mostly t-shirts, shorts and jackets.

The Advantage - Because BigDeal4U.com established their business through acquiring closeout inventory of brand and non-brand name items directly from the manufacturing companies, liquidators and direct importers of huge quantities, their pricing have become deeply discounted and pass the savings to the retailers so they can make huge profit as they resale. Can you imagine buying a closeout Forever21 of the latest style at $4 to $7.50 a piece when the retail is about $25 to - $35 at the store, the retailer will certainly make no less than 100% return on investment (ROI). And because you are not required to purchase a certain amount than the price of a pack, 6 pieces of the same style and color with sizes available from XS-XL usually anywhere from $20 to $60 a pack depending on what you're buying, anyone can become clothing retailer. Could you be a real retailer or you just want to make money on the side. There is certainly money to be made in buying and selling wholesale clothing at BigDeal4U.com.

The Savings - Their standard price on clothing wholesale ranges from 50% - 80% below wholesale price.

And on their clearance items section with limited stock and style goes up to 95% OFF wholesale price. We are not talking below retail price. Yes, it is below wholesale price. BigDeal4U.com offers wholesale clothing at below wholesale prices available to the PUBLIC with no standard reseller required.

BigDeal4U.com is subsidiary of 1FashionClothing.com who carries over 2000 variety of wholesale clothing, wholesale women's clothing and wholesale apparel with unbeatable closeout wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Wholesale Clothing for the Public Gets up to 80% OFF Wholesale Price

Have you seen a wholesale clothing distributor that offers up to 80% savings below wholesale price and available to the public? If not, read on…

History - BigDeal4U.com, a California based wholesale clothing distributor has made its name by selling women's wholesale clothing with:

1) No minimum purchase required

2) No reseller license necessary

3) No hassle ordering process available to the public

Their humble beginning starts at the store in S Los Angeles St in 2006 where it used to be one tiny little room with 2 owners and 1 staff. A few months later, they began gaining walk-in customers who were amazed by the selection and style BigDeal4U.com has to offer. The walk-in customers have become their loyal customers to date and their name spreads like fire in the fashion district of Los Angeles area. The tiny little store has now had bigger square footage brick and mortar store, huge warehouse and an online presence to broaden their reach of targeted market no longer limited within the bounds of California area. With the presence of BigDeal4U.com, their online store, who have just recently re-launched after massive revamp for a more user friendly and seamless navigation experience for the users, have now thousands of customers across the country and worldwide. To date, they have at least 2 owners and about 5 staff merely after 2 years since inception and considered to be one of the most competitive wholesale clothing distributors around.

Product Lines - BigDeal4U.com specializes in selling wholesale women's clothing. You can find wide selection of the latest fashion clothing and apparel, fashion accessories and costume jewelry in the inventory mix. The wide array of wholesale clothing available includes wholesale jeans, dresses, tops, juniors, misses, skirts, jackets, outerwear, sets, pajamas, pants, sweaters shorts to name a few. They do have separate section for wholesale plus size clothing for women. The plus size wholesale clothing section consists of tops, jeans, t-shirts, pants, evening wear, dresses, skirts, jackets to name a few. The wholesale fashion accessory section includes scarves, belts, cosmetics, handbags, wallets and more. Under the wholesale fashion accessories, there's a small section for wholesale costume jewelries. They have wholesale necklace, earrings, bangle, bracelet and others. BigDeal4U.com though specializes in women's wholesale clothing did not forget that there is also market for men's and boy's clothing. In this section, available inventory are mostly t-shirts, shorts and jackets.

The Advantage - Because BigDeal4U.com established their business through acquiring closeout inventory of brand and non-brand name items directly from the manufacturing companies, liquidators and direct importers of huge quantities, their pricing have become deeply discounted and pass the savings to the retailers so they can make huge profit as they resale. Can you imagine buying a closeout Forever21 of the latest style at $4 to $7.50 a piece when the retail is about $25 to - $35 at the store, the retailer will certainly make no less than 100% return on investment (ROI). And because you are not required to purchase a certain amount than the price of a pack, 6 pieces of the same style and color with sizes available from XS-XL usually anywhere from $20 to $60 a pack depending on what you're buying, anyone can become clothing retailer. Could you be a real retailer or you just want to make money on the side. There is certainly money to be made in buying and selling wholesale clothing at BigDeal4U.com.

The Savings - Their standard price on clothing wholesale ranges from 50% - 80% below wholesale price.

And on their clearance items section with limited stock and style goes up to 95% OFF wholesale price. We are not talking below retail price. Yes, it is below wholesale price. BigDeal4U.com offers wholesale clothing at below wholesale prices available to the PUBLIC with no standard reseller required.

BigDeal4U.com is subsidiary of 1FashionClothing.com who carries over 2000 variety of wholesale clothing, wholesale women's clothing and wholesale apparel with unbeatable closeout wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Best Approach in Finding Respectable Distributor of Wholesale Clothing

When planning to set- up a thriving clothing business, one essential way to go would be purchasing wholesale clothing from a respected company that ensures quality, trendy, and cost savings. Nowadays, many wholesale companies are in the market place and you can get a list of niche directories directly from cyberspace. Nevertheless, if you don't desire to fall for anything but superior quality wholesale distributors with the unsurpassed practicable cost, New York and the fashion district of Los Angeles are the easiest spots to go. Of course this goes for only when if you are in located in the states of New York and California. But if you get access to these places, walk around the streets of the fashion district jam-packed with women's wholesale clothing and apparel providing off-price and liquidated items both branded and non-branded names to choose from. If not, scour the wholesale clothing search engine and directories on the net and get yourself a list of shops based along the fashion district. These shops for the most part have online storefronts thus customers from anywhere here and abroad can easily find them. There are selected places where you can surf thousands of wholesale dresses, jeans, pants, active wear, work wear, t-shirts, tops, wholesale plus size clothing, accessories such as handbags, fashion jewelries, scarf, belts, sunglasses anything you can think, most likely you will get to find. The juicy part is you can buy items based on the budget you can afford and you have in mind.

Apart from women's wholesale clothing and apparel, these stores likewise sells niche fashion apparel. There are those that carry only name brands like shelf pulls and off-price Juicy Couture, Calvin Klein, DKNY, Kenneth Cole, Nine West, Guess and a whole lot more. There are those too that sells no tag wholesale apparel that supplies directly to big importers and when there's overstock that these big chain stores in the country failed to buy, you can then buy it from wholesale women's clothing liquidators for prices next to nothing and put your own brand on the brand name tags. You can target just about any age group doing this business. If you wish to cater to men's only, you can do it. Children's clothing is another niche you want to give a try. Then there's juniors who also is one of the biggest market as they tend to be the trend setters and last but not least, women's and wholesale plus size clothing. Among the best selling items for wholesale women's clothing and apparel includes fashion accessories, costume jewelry, halters, t-shirts, shorts, capris, bermuda, jackets, dresses, tops, jeans, night gowns, skirts, sportswear, sweaters, pajamas, lingerie, work wears and a whole lot more.

Each season, clothing wholesale distributors bring hot stylish selection to their stock, bringing new trends, colors and cut depending on the season. But whatever niche you have in mind, there's definitely wholesale clothing supplier you can find around. Now, if you're thinking about convenience, just shop online in your work clothes in your office or in your pajamas while drinking some hot coffee in the convenience of your home. Oh, did I mention about FREE shipping? These days when sales are extremely slow, most businesses thrown in lots of add-ons if you purchase a descent amount of items. Wholesale apparel distributors however offers free shipping if you at least buy $200 to $300 worth of items just as long as you're within the continental U.S. and special shipping rates to Hawaii, Alaska, US territories, Canada and overseas customers. Now, it even gets better if you sign-up for the mailing list after you made your purchase. You can get your hands on with their newest inventory with special prices not offered on their site plus clearance item special pricing only for those in their most preferred customers. Lastly, don't go for women's wholesale clothing wholesaler if the price is less than 40% under wholesale. Why? Because there are those that sells from 40% - 80% OFF and if you get lucky up to 95% OFF on clearance rack.

There you have it. Be clever. Smart retailers get the big bucks. Be one!

BigDeal4U.com is subsidiary of 1FashionClothing.com carries over 2000 variety of wholesale clothing, wholesale women's clothing and wholesale apparel with unbeatable closeout prices up to 80% OFF. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Best Approach in Finding Respectable Distributor of Wholesale Clothing

When planning to set- up a thriving clothing business, one essential way to go would be purchasing wholesale clothing from a respected company that ensures quality, trendy, and cost savings. Nowadays, many wholesale companies are in the market place and you can get a list of niche directories directly from cyberspace. Nevertheless, if you don't desire to fall for anything but superior quality wholesale distributors with the unsurpassed practicable cost, New York and the fashion district of Los Angeles are the easiest spots to go. Of course this goes for only when if you are in located in the states of New York and California. But if you get access to these places, walk around the streets of the fashion district jam-packed with women's wholesale clothing and apparel providing off-price and liquidated items both branded and non-branded names to choose from. If not, scour the wholesale clothing search engine and directories on the net and get yourself a list of shops based along the fashion district. These shops for the most part have online storefronts thus customers from anywhere here and abroad can easily find them. There are selected places where you can surf thousands of wholesale dresses, jeans, pants, active wear, work wear, t-shirts, tops, wholesale plus size clothing, accessories such as handbags, fashion jewelries, scarf, belts, sunglasses anything you can think, most likely you will get to find. The juicy part is you can buy items based on the budget you can afford and you have in mind.

Apart from women's wholesale clothing and apparel, these stores likewise sells niche fashion apparel. There are those that carry only name brands like shelf pulls and off-price Juicy Couture, Calvin Klein, DKNY, Kenneth Cole, Nine West, Guess and a whole lot more. There are those too that sells no tag wholesale apparel that supplies directly to big importers and when there's overstock that these big chain stores in the country failed to buy, you can then buy it from wholesale women's clothing liquidators for prices next to nothing and put your own brand on the brand name tags. You can target just about any age group doing this business. If you wish to cater to men's only, you can do it. Children's clothing is another niche you want to give a try. Then there's juniors who also is one of the biggest market as they tend to be the trend setters and last but not least, women's and wholesale plus size clothing. Among the best selling items for wholesale women's clothing and apparel includes fashion accessories, costume jewelry, halters, t-shirts, shorts, capris, bermuda, jackets, dresses, tops, jeans, night gowns, skirts, sportswear, sweaters, pajamas, lingerie, work wears and a whole lot more.

Each season, clothing wholesale distributors bring hot stylish selection to their stock, bringing new trends, colors and cut depending on the season. But whatever niche you have in mind, there's definitely wholesale clothing supplier you can find around. Now, if you're thinking about convenience, just shop online in your work clothes in your office or in your pajamas while drinking some hot coffee in the convenience of your home. Oh, did I mention about FREE shipping? These days when sales are extremely slow, most businesses thrown in lots of add-ons if you purchase a descent amount of items. Wholesale apparel distributors however offers free shipping if you at least buy $200 to $300 worth of items just as long as you're within the continental U.S. and special shipping rates to Hawaii, Alaska, US territories, Canada and overseas customers. Now, it even gets better if you sign-up for the mailing list after you made your purchase. You can get your hands on with their newest inventory with special prices not offered on their site plus clearance item special pricing only for those in their most preferred customers. Lastly, don't go for women's wholesale clothing wholesaler if the price is less than 40% under wholesale. Why? Because there are those that sells from 40% - 80% OFF and if you get lucky up to 95% OFF on clearance rack.

There you have it. Be clever. Smart retailers get the big bucks. Be one!

BigDeal4U.com is subsidiary of 1FashionClothing.com carries over 2000 variety of wholesale clothing, wholesale women's clothing and wholesale apparel with unbeatable closeout prices up to 80% OFF. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

By: Claire Schaper

Wholesale Clothing for Plus Size Women, A Profitable Niche

The most popular items wholesale clothing companies carry are apparel that are sizes 0-8 or XS - M. Most specifically if consumer is Forever21 junkie or Wet Seal, Charlotte Russe and similar brand names where style and cut are meant for skinny and medium sized consumers. Now, that's a problem for those who wants the same fashionable style but wears 10 and above. They too can look good in those cut, colors and style if made for their specific size. But where to get them at a reasonable price? In most cases, almost every department store sells them but more expensive than averaged boutique or online retailer.

Clothing retailers who wants to engage in selling plus size clothing can find wide selection of wholesale plus size from BigDeal4U.com. Their website of over 2000 items of wholesale clothing to choose from has a page intended for wholesale plus size from t-shirts, dresses, top, jeans, skirts, pants, sports wears, jackets and more. This section is mainly for women. The company priced their inventory so competitive to make it more profitable to every retailer. A price of a wholesale clothing for plus size ranges from $5.00 - $7.50 a piece on tops where retailers can resell it for double or three times the price yet still competitive that those from leading clothing chain stores. For BigDeal4U.com helping the retailers survive the economic crisis by pricing at up to 80% below wholesale helps their business to stay in the business too.

As wholesale plus size demand increases so does the money both the retailer and BigDeal4U.com makes. If there's one thing this company has learned, is every niche, there is money to be made. This is not just about making money, this is also about helping plus size women look fashionable and trendy, just like average sized women their height and age to looking sexy and attractive.

Shop wholesale clothing from reputable wholesale womens clothing company BigDeal4U.com. Find best selection of wholesale tops, jeans, dresses, accessories, t-shirts, plus size and more at all year closeout prices.

BigDeal4U.com is subsidiary of 1FashionClothing.com carries over 2000 variety of wholesale clothing and wholesale women's clothing with unbeatable closeout wholesale prices. For more information, please call 800-388-8249 or visit the web at http://www.bigdeal4u.com.

by: FashionGalore

Friday, January 2, 2009

SEO 101: Common SEO Questions By Beginners

Learning SEO can be an extremely tedious task when you are trying to gather your own information throughout the web. Among a large amount of SEO enthusiasts are a set of most commonly asked questions. These questions are usually in regards to building links, optimizing keyword content, selecting keywords and other topics of that sort.

Even if you are an experienced SEO user, you should freshen up on old knowledge by occasionally reading about SEO tactics which you are already experienced in. This will keep your knowledge fresh and help to improve your current skills in SEO.

Reading as much as possible about SEO is an extremely important factor in determining how successful your SEO skills can become. The more information that is constantly soaked into your brain, the more creatively you will begin to be able to think about new ways to improve your SEO. With increased knowledge, comes increased awareness, and when you are aware of what needs to be done in order to be successful, then you can continue getting those important things taken care of.

Kaung at KMK Blog has written an article titled “Common Beginners’ SEO Questions”, covering a couple of the most commonly asked questions by SEO enthusiasts of all levels. That post has come up with as much important information for each subject as possible and answering these questions in very detail: How do I locate the best keywords to use for my site? And What Anchor Text Should I use to build links?. The best way of determining the effectiveness of an SEO strategy is to try and test it yourself. However, knowing which strategies have had the most success can keep you ahead of your competitors in the marketplace. So try to learn of tried and proven strategies that you can use for your own marketing and SEO, and you will have a better chance at successful search engine rankings. Check the “Common Beginners’ SEO Questions” at Kaung’s blog for further information.

If you wish to read few other related articles on SEO, it is recommended that you also check out “Boost Rankings Using SEO Articles”. More related posts can be found via searching in the “Webmaster Articles Category”; information on

• Keyword Density – Its Importance in SEO
• Learn, Get Help with SEO & Have Fun!
• Who’s Your Daddy? SEM or Content?
• The Beginning of The Death of SEO?
• Want To Know How Your Site Looks Like In Different Browsers Of Different OS?
• OMG Page Rank’s Updated!
• and more ...
Last but not least, Happy 2009!

Designing a USP for Your Business

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote singlemindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was 'Store credit cards'. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP' (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being 'rather' unique, or 'fairly' unique. Here are some typical USPs:
'Cleans your breath while it cleans your teeth.'

Colgate toothpaste. 'The too good to hurry mint.' Murraymints. 'There's more for your life at Sears.' Sears Roebuck. 'It ain't fancy but it's good.' Horn & Hardarts. 'The mint with the hole.' Polo Mints. 'It takes a tough man to make a tender chicken.' Perdue Chicken

And, finally, another gentleman in the chicken business: 'It's finger lickin' good.' Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams' Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.' This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

For SEO training consider Search Tempo. For SEO packages visit blogshot.com.au For Brisbane web design, use johnhacking.com BS0209DP

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